Meet Eliza, founder of Itza Wood, an exotic woodware business from the heart of the Guatemalan jungle
Itza Wood is a social enterprise in San Andrés, Guatemala, creating sustainable furniture and home accessories with tropical wood from the Petén jungle. Each handmade item is a unique expression of the Guatemalan jungle and a testament to the beauty and biodiversity of the forest. Sharing these beautiful exotic woods with the world helps Itza Wood make a global mark while increasing their local socio-economic impact.
Founded by Eliza Babarczy for conscious consumers and global design studios, Itza Wood exists to help break cycles of poverty in the Guatemalan region. Before cutting a single tree, Eliza and her team of local artisans worked on the reforestation of over 45,000 trees.
The team is committed to the sustainable use of wood, as well as protecting Central America’s largest tropical forest. The brand also invests in supporting local schools, to help encourage and protect the next generation of the Petén community. According to Eliza, “true development comes through education”.
On the cusp of launching their global e-commerce website, the team is eager to leverage online sales channels to tell the story of Itza Wood’s artisans and share their work with the global market. E-commerce will help connect them with more sales opportunities and increase their social impact, providing more job opportunities that will see local families thrive within the Petén district.
These local communities are often disconnected from the rest of Guatemala and the world; embracing online platforms will create bridges of prosperity, sharing the rich Guatemalan history with the rest of the world. Now, you can find her stunning collections on Itza Wood.
Itza Wood is part of the e-commerce project Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Market, funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and other national partners to connect Central American women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels.
The e-commerce component of the project is implemented by the ITC ecomConnect Programme, which actively supports SMEs on their digital journey through its training programme, research and facilitation of innovative solutions, collaborative structures, partnerships and digital tools and technologies.
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