Meet Jina, founder of Jina González, an eco-friendly jewelry shop selling online in Costa Rica

Recognizing the need to reduce our day-to-day plastic consumption, Jina Gonzalez decided to create her eponymous designer jewellery company, Jina González, leading social and environmental impact in her native country of Costa Rica. Jina excluded the use of plastic from her entire manufacturing and packaging process, working only with local designers who were supportive of this idea.


One of Jina’s popular collections "Oxygen" was born when she learned - to her surprise - that 80% of the planet's oxygen comes from the sea. Through this collection, she aims to raise awareness of the importance of caring for the seas amongst her clientele.


To increase this awareness, Jina decided to embark on the adventure of e-commerce and sell her jewels to women around the world, women who could advocate for clean oceans through her pieces. For Jina, e-commerce has been a fundamental tool to discuss the conservation of oceans through sustainable trade. You can buy one of her creations on the Jina González website, or by visiting her store on eBay.

E-commerce has allowed Jina to reach new markets such as the United Kingdom and the United States as well as lowering the fixed costs of her company, further increasing her impact and the longevity of her operations abroad.

Jina, founder and manager of Jina González, is part of the e-commerce project Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Market, funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and other national partners to connect Central American women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels.


The e-commerce component of the project is implemented by the ITC ecomConnect Programme, which actively supports SMEs on their digital journey through its training programme, research and facilitation of innovative solutions, collaborative structures, partnerships and digital tools and technologies.

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