Meet Carmen, founder of Rengifo, an e-commerce business empowering women in El Salvador

Apr 10, 2020

Rengifo was born from the idea to create a responsible and committed brand for a more supportive society. Its business model focuses on providing decent working conditions which allow all employees to attend to family needs while being awarded fair pay and flexible working hours. Rengifo encourages respect and empathy among its workers, taking good care of the needs of their female artisans. This inclusive business model strongly encourages a more human and direct relationship, empowering women at work.

 

This micro-enterprise from El Salvador produces accessories, jewellery and home decoration items. Each piece is unique, original and exclusive. Rengifo reclaims local and natural materials, like natural fibres for their handbags or natural stones for their jewellery, avoiding plastic or glass.

 

At Rengifo, female artisans are brought into the spotlight. They contribute to the unique character of the brand’s products, paying close attention to every single detail and producing handicrafts made with natural materials. In this way, Rengifo provides decent work to the women that need it most, offering a place to develop and unfold their sleeping potential. By building their online presence on eBay and their as part of this project, they achieved a much higher number of sales, allowing the brand to increase the income of female artisans working from home, and hire an additional person.

 

Carmen, the owner and founder of the company, has been busy training the artisans with the most extensive experience, turning them into team leaders. During her journey as an entrepreneur, she realized that these women needed a place to train themselves, evolve, and to share the values they carry. You can find Rengifo’s productos on eBay and Etsy.

 

 

Rengifo is part of the e-commerce project Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Market, funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and other national partners to connect Central American women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels.

 

The e-commerce component of the project is implemented by the ITC ecomConnect Programme, which actively supports SMEs on their digital journey through its training programme, research and facilitation of innovative solutions, collaborative structures, partnerships and digital tools and technologies.

 

If you want to get inspired by other amazing entrepreneurs, check other stories on ecomConnect, the online community for e-commerce entrepreneurs. You will have access to a worldwide network of entrepreneurs, MSMEs, start-ups and business experts and plenty of free online resources, such as online courses, tools, webinars, success stories and latest articles on e-commerce. Join ecomConnect!


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