Meet Ángela Huergo founder of Serafines Art, a handicraft company from Nicaragua selling hand-painted cedar wood pieces online

Serafines Art provides a new concept of craftsmanship to the female artisans of Nicaragua who are in search of an alternative approach to colour and form. Serving a niche market with its wooden figures, the designs of Serafines Art arise from different creative plots, offering an avant-garde aesthetic that embraces both the Latin American and European culture, combined with Caribbean brushstrokes. These carved figures and hand-painted cedar wood pieces are truly unique, reflecting the individual characters of Serafines Art's designers and artisans.

Female artisans lie at the heart of this company. -making is a collective process where everyone’s ideas are respected. This results not only in an improved economic well-being and closer relationship amongst workers, but it also helps increase the self-confidence of these women when working or facing new challenges in life.

Embracing e-commerce has not only helped Serafines Art to reach new clients and markets beyond their natural environment, but to become increasingly curious about a world that was not accessible before, further fueling the creativity of their female artisans. By improving its digital content and better   understanding e-commerce, the company now has the chance to present itself to the world on eBay and Etsy , increase its sales and explore new markets.

Serafines Art is a beneficiary company of the e-commerce project Linking Central American Women Business Enterprises with the Global Gifts and Home Decoration Market, funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and other national partners to connect Central American women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama to export their handicrafts through e-commerce channels.   

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