Summary Sheet | Digital content creation, management and marketing

Feb 10, 2020

WHAT IS DIGITAL CONTENT CREATION   


Digital content creation is the process of creating topic ideas that appeal to your target customer, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format. 

Creating quality digital content may seem difficult and time consuming, but it is crucial if you want to be successful in selling online. E-commerce content comes with both rights and responsibilities. As the owner and creator of content, you are responsible to ensure that it is both complete and accurate

WHY IS DIGITAL CONTENT CREATION IMPORTANT

PRODUCT AND COMPANY E-COMMERCE CONTENT


E-commerce content is divided into two types: product and company e-commerce content. These are further subdivided depending on the stakeholder to whom they are addressed based on the stakeholder for which it is intended.

Quality product e-commerce content

  • Creating quality product e-commerce content is not just crucial to drive sales. It is also necessary to access a variety of other services, including logistics and payment providers, as well as to ensure that your products can cross customs without issue.
  • Quality product e-commerce content should include all of the information required by the customer, including the unconscious information that they would get from a physical interaction with the product.

Quality company e-commerce content

  • Having a quality company description is necessary to attract customers and succeed in selling online.
     
  • Having terms and conditions, a privacy policy and a return and refund policy are important prerequisites to be able to use the services of e-commerce partners that are necessary to sell online.
     
  • The “Capture-Edit-Organise” 3-step methodology can assist you in creating both product and company quality e-commerce content. While the “edit” step can be outsourced, make sure that you are directly involved with the product’s original producer (which may be yourself) for the “capture” step.

FOR FURTHER READING ON DIGITAL CONTENT CREATION FOR E-COMMERCE, CLICK ON THE PDF BELOW.


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